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Local Green Business Supports Green Non-Profit

Aug 15, 2012

For Immediate Release
August 15, 2012

Catherine Hillier


Local Green Business Supports Green Non-Profit

Dr. Matthew Rooney, owner of Aspen Meadow Veterinary Specialists (AMVS), knew that he would own a business dedicated to minimizing its environmental impact. After opening AMVS in October 2008, this commitment to environmental and social responsibility led Dr. Rooney to become a member of 1% for the Planet. 1% for the Planet asks that members vow to commit 1% of total sales for a given year to an environmental non-profit of their choosing. This is how Dr. Rooney’s relationship with Wildlands Restoration Volunteers (WRV) emerged. WRV is one of the local non-profits associated with 1% for the Planet hoping to work with sponsors to support numerous ecological restoration projects throughout Colorado. Dr. Rooney was pleased to become a part of the “local, grass roots campaign that has had immediate effects in the local community and on the environment.”

Ed Self started WRV in 1999 and has used this time to complete over 388 projects, a value of over $1.2 million. On average, WRV is able to complete more than 60 planting and restoration projects every year. WRV has more than 1,800 volunteers from across Boulder County, including young children and families. Dr. Rooney was excited by the opportunity to support the local community, while motivating the younger generation to take a role in protecting the environment, “helping others become interested in protecting and rebuilding our environment is vital to ensure we can continue to enjoy these lands.” WRV volunteers come together to help heal public lands, “protecting and improving natural habitats helps increase wildlife and watershed health, while keeping these areas sustainable for human enjoyment,” according to Mary Eldred, Volunteer Manager for WRV.

Through this partnership, AMVS will sponsor the restoration efforts for the St. Vrain Lafarge Restoration Project and the Brainard Portal Restoration Project. Dr. Rooney has donated funds to help buy tools, train and feed volunteers, and to help buy seed and native plants, as well as to help in keeping the organization running lean and green. WRV and AMVS will together be participating in the Brainard Portal Project on September 1st and 2nd and the St. Vrain Project on October 20th.

If you are interested in contributing to these restoration projects, please contact WRV. No experience is necessary! WRV utilizes crew leaders to teach new volunteers the techniques necessary for each project, while enjoying the scenery of mountain, foothill, and prairie settings.

AMVS is a 24-hour veterinary facility providing specialty internal medicine, surgery, oncology, emergency and critical care, physical rehabilitation, and blood bank services for pets. They are located in Longmont at 104 S. Main St. For more information, go to www.AspenMeadowVet.com.